Who is involved in the decision-making process for a WWTP?
Even for something as easy as picking what to eat for dinner, making decisions may be difficult, let alone for an industrial or municipal wastewater treatment operations!
When more individuals are engaged, decisions become even harder since everyone must agree on something. Various people may have different ideas about what that decision should be.
Regardless of whether the solution provider approaches the buyer first or the buyer reaches the solution provider, the purchasing company have to go through a process that requires multiple departments and positions before making a final decision, approving the water treatment or wastewater treatment process, and purchasing systems.
5 Roles inside an organization
There are five roles engaged in the decision-making process inside the buyer's organisation:
1: Users: Users are the people who will use the goods or service.
2:Influencers: individuals who, either directly or indirectly, influence decision-making by offering information and evaluation criteria for a product/service and its alternatives.
3: Deciders: Personnel with the authority to make final decisions about goods, specifications, and suppliers are known as deciders.
4: Buyers: Buyers are those who deal with supplier and product contractual agreements.
5: Gatekeepers: Anyone who controls the flow of information between the vendor and the buyer is referred to as a gatekeeper.
Based on the circumstances of the procurement, multiple organisational persons could fill each of these tasks, just as one person could fill numerous ones.The process chain, on the other hand, will have little to do with the hierarchy. The first point of contact in the organisation, whether a User, Influencer, or Decider, will almost always become a Gatekeeper.
The Gatekeeper(s) and the solution supplier will then communicate back and forth, while the influencers examine the merits and drawbacks with the deciders. Either no agreement will be reached, or the Buyers will work out final agreements with the seller.
As a result, the chain will usually go from Gatekeeper to Influencer to Decider to Buyer!
Who is best suited for certain roles?
It depends on who in the company learned about the system and where they learned it.
For instance, an article published online or in a magazine regarding a water or wastewater treatment plant could be seen by anybody from an engineer to a project manager to a department head. This piques their interest in incorporating the system into their wastewater or water treatment process. They become a Gatekeeper when they contact a corporation regarding the system. Depending on the conditions, practically any member of an organisation can fill any function. Based on one typical sales process in water/wastewater treatment, we can derive some broad generalisations.As a result, the Senior Engineer informs the Plant Manager about the system.
By leveraging their technical knowledge to discuss the system's production and cost benefits in their existing water or wastewater treatment process, the Engineer and Manager could sway their decisions.
In reality, depending on the scope of the purchase and the size of the company involved, the number and type of people who can be involved in a business decision can vary.Engineers and other technical personnel will very probably be involved as Influencers, if not Deciders, in their water or wastewater treatment process when it comes to water treatment systems.